#3: Positive Self-Body Image

Self Esteem and Positive Self-Body Image
Eating Disorder Awareness and Prevention

Did You Know:

  • 1 of every 3 TV commercials sends “attractive importance” messages to women.
  • The average woman is exposed to 400-600 ads per day.
  • 69% of 5th  – 12th grade girls said magazine pictures influenced their ideal body image.
    47% wanted to lose weight to be like the girls in the pictures.
  • 50% of toy ads aimed at girls on Saturday mornings spoke about physical attractiveness.
  • 0% of toy ads aimed at boys on Saturday mornings referred to physical appearance.

The Reality

  • Despite the knowledge and ease of computer graphic programs and Photoshop, teenagers still believe what they see in magazines and on TV is “real” and the “ideal body image.”
  • The #1 wish for girls ages 11 – 17 is “to be thinner”.
  • 80% of 10-year olds have reported being on a diet.
  • At any given time, 50% of women are “dieting”.
  • Today’s fashion models weigh 23% less than an average, healthy, female should –
    yet they are still the “ideal”.
  • Anorexia is the 3rd most common chronic illness among adolescents.
  • 95% of people with eating disorders are girls/women between 12 – 25.8 years of age.

Over half of teenage girls engage in unhealthy weight loss behaviors.​

Love Your Body Day – 10/14/14
National Organization of Women Foundation (NOW)

Every day, in so many ways, the beauty industry (and the media in general) tell women and girls that being admired, envied and desired based on their looks is a primary function of true womanhood. The beauty template women are expected to follow is extremely narrow, unrealistic and frequently hazardous to their health. The Love Your Body campaign challenges the message that a woman’s value is best measured through her willingness and ability to embody current beauty standards.